Value Proposition

Ordering from Big Foot Donuts is now as easy as ever! The new featuring of customizing donuts is simple, fun, personable and the outcome is delicious. Customers will come back for more orders after experiencing the fun process of creating your own donut, and the quality in which Big Foot always delivers.

SMART Goal

Increase custom donut sales by 40 % over the first 6 months of app launch, through targeting adds being shared/posted via social media.

KPI examples : how is the ROI since these targeted posts, how many website / app visits come from these posts.

How many clickthroughs are coming from the add alone

How many people are checking out the app but not actually purchasing.

Channels for Big Foot

Big Foot can utilize many different channels for their possible marketing strategies. I think the best channels would be paid social media ads (instagram and Facebook ) along with unpaid ads. Email marketing can also be very beneficial to them. Most of their target audience will be active on instagram, and will appreciate a more organic approach to advertising. Big Foot has a great product too lean on, with a great social media presence and appropriate marketing they can turn a big profit for their new donuts app. I personally think email marketing is a little much and do sometimes get annoyed with those ” you left this in your basket” emails, however I think it has the possibility to really help push those customers who may be on the fence. It all ties together with good customer service and reviews, a high quality reliable brand and marketing done right to not feel to “pushy” or “fake”